Prideful Pan Brand Identity

Class

Graphic Design 3: Integration

Semester

Spring 2022

Brand identity for a fictional chef, Maria Cecile, whom I named after my mother. Prideful Pan's mission is to show pure joy and love for food. The goal is to inspire people to cook, by using a bright and lighthearted tone as seen in the colorful illustrations. The focus is on Filipino food and only making pescatarian or vegetarian recipes, to make the traditional meat-based cuisine more inclusive of new diets.